Currently, the sexual and reproductive health market is discussed in closed rooms, although issues being faced by people are manifold. The main challenges in the market are:
- Unserved needs: Millions across the world are suffering from ailments related to sexual and reproductive health. Prevalence of chronic diseases, stressful lifestyles and myths, among other reasons are taking a heavy toll on sexual health. The people are in need of sound advice and treatment but a vast majority of these people are unserved or ill- served
Limited sexual education: There is no formal system of providing sex education in India and many do not have knowledge on matters pertaining to sexual and reproductive health and relationships. Even the parents feel uncomfortable and are not ready to talk about it. Levels of sexual activity/ teenage pregnancies are alarmingly high suggesting ignorance of children and parent alike. And Ignorance is not always bliss!!!
Social stigma, fears and taboos: Many people suffer in silence when it comes to sexual and reproductive health as they feel too embarrassed to approach a doctor. Social inhibitions, cultural factors and the social stigma people associate with sexual problems are the primary drivers of such a behavior
Identification of right experts: Often people do not have an understanding of the right experts/doctors who can be consulted. Also, finding such a care provider is not an easy task as it is currently being provided by a wide array of experts with limited knowledge which is proving to be dangerous. Local vaids, hakims, quacks etc. are flourishing with no formal degree on sexology in India to question them.